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The WIMS Guide Video Edition Ep. 1
Happy New Year and welcome to the new decade! After about 50 takes I figured what the heck, let’s just launch this thing. It’s raw and...
Jan 1, 20202 min read
Leveling-Up the Loyalty Game – Welcome to LDR BRD By: Tom Schaefer, Jr.
What are those letters? We’ll get to that later, I promise it’s worth the wait. In my previous post, I went on and on about how Loyalty...
Dec 20, 20194 min read

WIMS CLIENT SPOTLIGHT: PROTEITH Oral Hygiene System
Revolutionizing Oral Health Care PROTEITH® Oral Hygiene System is an all-natural formulation of plant proteins, vitamins, enzymes,...
Dec 18, 20192 min read

WIMS Client Spotlight: MCLA SuperPAC
“IN 2020 WE WILL MAKE CANNABIS LEGAL AGAIN” “If we had to start from scratch and design a medicine to help lead us out of the opioid...
Dec 17, 20192 min read

STILL PLENTY OF TIME IN Q4: FINISH LIKE A SAVAGE & PREPARE FOR 2020 DOMINATION!
There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more...
Nov 12, 20193 min read

Your Annual CRM Call to Action for 2020
I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way...
Nov 12, 20193 min read

Improving with Kaizen
I have already highlighted some agile practices which can be used to enhance your personal and professional lives. From Kanban Boards to...
Oct 31, 20193 min read

4 Ways Analytics Will Improve Your Brewery or Winery Sales
By Jack Tompkins Avoid poor performance with some pour analytics! In the brewery/cidery/wine world, analytics can increase sales, improve...
Oct 30, 20195 min read

Why Loyalty Programs Don’t Work…
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or...
Oct 15, 20195 min read

Charlotte Fall Updates
Charlotte in Fall As the calendar has turned to October the temperatures in Charlotte are finally cooling off slightly after some record...
Oct 8, 20194 min read

How Anyone can Build a Custom Data Analytics Dashboard
If you could carve out an hour a month for analysis in order to save a dozen hours of work, the one-hour investment would be worth it,...
Oct 8, 20199 min read

3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries
The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over...
Oct 8, 20193 min read

The EolianVR Health Care Manifesto
We at EolianVR know that the health care industry is fascinatingly complex, multifaceted, and one of the most vital pillars that holds...
Sep 4, 20193 min read

Starting a Company: When Do You Quit Your Day Job?
At a recent Charlotte Business Group event I moderated a panel on entrepreneurship. We hit various topics that provided the audience with...
Sep 3, 20194 min read

Navigating Networking
Recently at the Charlotte Regional Business Alliance’s 2nd Annual YP Leadership Convergence: Navigating the Career Jungle Gym...
Sep 3, 20193 min read


The Project Lifecycle
At its core, project management is about focusing on a plan to execute a series of tasks to accomplish an end goal within a specific...
Aug 26, 20193 min read


2019 YP LeaderCon
On August 2, 2019 I had the pleasure of attending the second annual YP LeaderCon held by the Charlotte Regional Business Alliance. The...
Aug 5, 20193 min read

Reconnecting With Your Network
You did it. You went dark. You ghosted. Pulled a professional Irish Goodbye. You haven’t spoken or been in touch with the majority of...
Jul 30, 20194 min read

Sea Level Rising and What the Future Holds
Where are we headed? What exactly does it mean to be sustainable and do behaviors that people follow determine if they are or are not...
Jul 9, 20194 min read

The Cost/Benefit of Being a Student Athlete by Evan Shirreffs
Picture walking out of your dorm room at 5am on a Friday morning with a jug of water in one hand and a granola bar in the other. With...
Jun 18, 20194 min read
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