We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost...

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies...

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower...

My firm, WIMS Consulting, has been providing CRM implementation services since its inception (and personally I’ve been leading them for...

There is just something about transition, a new decade (even though January 1st seems like it was already another decade ago), and a new...

If you live or do business in Greater Charlotte then you already know there’s a whole lot to be excited about in 2020 and beyond. The...

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way...

By Jack Tompkins Avoid poor performance with some pour analytics! In the brewery/cidery/wine world, analytics can increase sales, improve...

The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over...

If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of...

In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether...

Just about every company in America would publicly emphasize that they’re committed to revenue growth (this is more important than ever...

Chambers of Commerce have been the primary civic organizations that I’ve chosen to be deeply involved with for about 8 years now. First...

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years...

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way...

By now I shouldn’t have to articulate the value or justify the need for a social media strategy for your business. There are literally...

Whether you’re launching a completely new business, legitimizing a side hustle, or going back to the drawing board with an existing...

To say that the 1st quarter plus of 2016 has been intense would be an understatement! WIMS Consulting has been in full-on hyper growth...

It’s now December 2015 (wow that’s crazy to think about!) and we have one month left in the year. While New Year Resolutions typically...

Unlike my typical blog posts, this one is certainly going to piss people off, including current and former colleagues, friends, clients,...